According to insiders, after the departure of Natasha Archer, a personal assistant and stylist who worked with the princess for 15 years, Kate, Princess of Wales, forms her own wardrobe for official events. Sources claim that the position of the senior stylist is not occupied, and this underlines how Kate manages her image and carefully selects outfits for important outings.
In 2025, her style attracted attention again — Vogue included her in the list of the best British fashionistas, and the “Kate effect” continued to raise the fame and sales of little-known brands. At state receptions, the queen used clothes as an instrument of soft diplomacy: for Trump’s reception, she chose a gold dress, the president’s favorite color, and for the visits of the leaders of France and Germany, dramatic dresses in red and sky—blue shades, accompanied by traditional decorations and orders.
Fashion experts point out that such carefully crafted images reinforce her role in the modern monarchy and give a boost to the British fashion industry. It is expected that in the spring, the princess will begin issuing royal letters of honor, which can significantly enhance the reputation and sales of brands chosen by the monarchy.
